Tuesday, February 15, 2011

Taiwan’s Unique Stamps on Valentines

A new set of stamps celebrating Valentine’s Day was released by Chunghwa Post on February 14, 2011.

Taiwan’s postal authority aims to attract the younger generation to stamp collecting and to encourage letter writing. Love is the main message of the stamps.

The uniqueness of the stamps is the use of the QR code (quick response code) technology. QR code can store more information than regular barcode. To decode the hidden message, users only have to take a picture of the QR code with a mobile phone camera that can take images of over 300,000 pixels, and the decode software in the phone will read the message and display it on the screen.

The design of the stamp features a heart formed by a row of perforations, as well as images of roses, presents, hearts, and the word "LOVE" created from pixels. Through the interaction between the sender and the receiver, these stamps convey love and heighten the romantic atmosphere of Valentine's Day. The message of the code is "Happy Valentine's Day" for the NT$5 stamp and "I Love You" for the NT$25 stamp.

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