With just a day before his inauguration as the 15th President of the Republic of the Philippines, Benigno "Noynoy" Aquino's popularity has exploded into a marketing event.
Noynoy-mania has hit the whole country by storm. Various merchandises featuring the next president are now sold in stores as well as in cyberspace such as eBay.
These items include Noynoy yellow t-shirts, Noynoy inaugural watches, Noynoy dolls, fans, cups, button pins, hats, umbrellas and a lot more.
It's quite interesting because this is the first time that a Philippine president has become a marketing sensation.
I'd love to get hold of a Noynoy watch and the new Time magazine featuring the president-elect. Of course, I can't wait to have the stamps with the FDC's too.