For just over a decade Australia Post has regularly released its popular Special Occasions stamp series, the purpose of which is to provide postage stamps for mail relating to specific events and celebrations. Some of the designs in this year's issue are occasion-specific, such as those marking a wedding or the birth of a baby; others, such as the tulip and the balloon designs, can be used for a broader range of occasions. While some stamps are best suited for personal occasions, others, such as the Southern Cross and the wattle stamps, have been designed with the needs of community and business organisations in mind.
Issued on July 19, 2010, all 10 designs can be used as traditional postage stamps, and all but the Southern Cross designs can be used as Personalised Stamps™ .
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